Hammer, 1990 · an insurance application
22 days to move through the business. 17 minutes of actual work.
Make every step twice as fast and you save eight and a half minutes. The delay is not in the steps. It is between them.
Every step is a fossil of a constraint
Steps exist because something was once expensive: attention, expertise, verification, memory, coordination. The process is the shape an organisation took to route around those costs. When a cost collapses, the workaround stays, because nobody remembers it was one.
The question is never which step can AI do faster? It is which constraint shaped this step, and does it still bind?
How it works
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01
Listen to everyone
Short interviews with each person who touches the process. Pain first, structure second.
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02
Reconstruct the real process
Every claim is tied to its quote. Where accounts disagree, that is where information is lost.
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03
Rank delay, not complaints
The loudest step is rarely the slowest. Waiting is attributed by time, never by volume.